Clickbank- The Pros and Cons
This global e-commerce site, which first launched in 1998, is still going strong. Marketers are still trying to sell/promote things on ClickBank 23 years later… and it shows no signs of slowing down!
But, in 2022, will ClickBank be what it claims to be? ……
Or are marketers stuck in a rut, following each other blindly?
You'll need to examine the benefits and drawbacks of being a ClickBank affiliate in order to make an informed decision. Fortunately for you, we've done the legwork for you and compiled a list of them below…
ClickBank is a reputable platform that has been operational for more than two decades and is not a fly-by-night operation. This is quite comforting. There have been numerous horror stories about platforms that exist and then vanish, leaving unpaid affiliates in the lurch.
In over 20 years, ClickBank, on the other hand, has never missed a payout. So you're safe with them, and your commissions will arrive on time. You must choose whether you wish to be paid via checks, direct deposit, or wire transfers.
A wide range of Products are available.
While the majority of the items on ClickBank are digital, they cover a wide range of topics from weight reduction to survival to gardening and more.
Physical products, such as health supplements, are now allowed to be sold on their site. With these supplements, both vendors and affiliates are making a lot of money.
(One disadvantage is that ClickBank's search capability could be enhanced. It can be time-consuming and inconvenient to navigate through all of the products)
Commissions are high.
Unlike Amazon, which pays its associates (affiliates) a meagre 4% to 5% profit on most products, ClickBank vendors will pay you anywhere from 50% to 100% commission on every sale.
This makes promoting ClickBank's products an extremely profitable endeavour.
However, no one can argue that Amazon is a sales juggernaut built to sell. It has a high level of trust, making it easier to convert visitors into consumers.
Digital product promotion is likewise more difficult, and the visitor will demand more persuasion. The ClickBank sellers simply do not have the same repute as Amazon.
So, you'll need to use a good Page Builder to make a Landing Page, and a trustworthy autoresponder to add visitors to your email list… and set up an email marketing campaign to persuade them even more.
It takes a little more effort, but the payoff is far greater.
You can get the above tools needed for Free by Clicking Here
Low entry barriers
It's simple to join ClickBank as an affiliate. You'll be able to receive hoplinks (affiliate links) and start marketing the products as soon as you register an account.
Keep in mind that reduced entry barriers lead to more competition. It's a two-edged sword here.
Vendor permission may be required for some of the more popular products.
As a result, you'll need to get in touch with the seller and explain why and how you want to market their items.
It's not uncommon to come across products that make grandiose claims, make hollow promises, or use outright hyperbole. All of this is done to entice clients to part with their money in exchange for a product or products that do not live up to their expectations.
You'll need a keen eye to distinguish the wheat from the chaff as an affiliate. Before marketing a product, you should buy it and go over it thoroughly. Instead of naively advertising the product, you'll be able to market it more effectively if you understand what it's all about.
Many affiliates like ClickBank since it is so user-friendly. The software keeps track of your sales, monitors refunds and chargebacks, and automatically gives you your commissions.
For the affiliate, it's a hands-off procedure that allows them to focus solely on marketing and promotions.
While ClickBank's tracking is adequate, you'll want to supplement it with a programme like ClickMagick for more accurate and analytical tracking.
Statistics such as earnings per sale, conversion rate, gravity, recurring billing, and more are also offered. You'll be able to tell whether a product is worth advertising based on these figures.
However, one minor drawback is that the ‘gravity' statistics can be deceiving. Affiliates frequently choose to market products with a high gravity. When it comes to promoting these best-sellers, they frequently overlook the fact that there is fierce competition.
Furthermore, products with a lower gravity are frequently found on pages 4-7, and you may be tempted to disregard them. These products buried in the deeper pages, on the other hand, were frequently top sellers a long time ago.
It doesn't mean the product isn't nice or sellable just because it has a lower gravity presently. Simply put, affiliates have ceased marketing them, and as a result, their ranks have decreased.
Former “best sellers” frequently still have legs, and you'll be able to generate a lot of sales from them while facing less competition. Give them a chance and don't toss the baby out with the bathwater just yet.
While there are numerous benefits to becoming a ClickBank affiliate, there are a few drawbacks to be aware of.
Recipients of repeated refunds.
It's easier for them because the things are frequently digital, and they don't (and can't) have to return them. Chargebacks and refunds may reduce your commissions as an affiliate.
This is another issue with ClickBank that many new affiliates face. It won't effect you if you're a successful affiliate with an active account and everyday sales.
If you're still a beginner and only make the occasional sale, you can find up paying penalties if your account becomes dormant.
Even if your account has a positive balance, if you haven't generated any sales in 90 days, ClickBank will consider your account dormant and take $1 every day. After that, it's $5 per pay period, with a maximum of $50.
There's a chance you have commissions in there that have been cut to $0. It's understandable if that makes you squirm. However, it's all part of the fun.
When you first start out, you should select a lower payout threshold and strive to become a proficient affiliate as quickly as possible.
The terms can be found here: https://support.clickbank.com/hc/en-us/articles/220375627– What-happens-if-I-don-t-use-my-ClickBank-account-for-a-long-time-
Should you join the ClickBank affiliate programme?
You should, without a doubt!
Physical and digital products do not have to be mutually exclusive. Both of them can be promoted on your niche sites, YouTube channels, and other social media platforms.
When it comes to digital products on ClickBank, you'll be spoiled for choice. Because of the high commission rates, even 3-5 sales per day might result in an extra $1k to $3k in revenue.
If that sounds appealing, get a ClickBank account and begin mastering affiliate marketing right away!